Building a trustworthy website

April 1st, 2010

Let’s face it. Signalling trust on you website and in particular on your landing pages is a big factor in how good your conversion rate is. Problem is, you only have a couple of seconds to make people trust you. So how do you go about building trust in your services and products in the 3 seconds visitors plan on giving you? We all make split second decisions, both on and offline.
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Ideas to increase conversion rate

March 23rd, 2010

Conversion rate – the number of conversions made divided by the number of total visits. It’s the holy grail of e-commerce websites, it’s the figure that every webshop tries to optimize and the number that management is never really satisfied with. There are some basic things, that you can do, to help users get through your conversion process.

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