Make your website sticky!

April 14th, 2010

Peanut butter and jelly. So tasty, so sweet and so sticky! Make your website like that and you are on your way to having a successful website. A Sticky website is a website that keep visitors around for longer, that make them view more pages and a website that get them to come back for more. It should be said that this will be a good thing for most websites but not for all.

http://www.flickr.com/photos/fixe/ / CC BY 2.0

So let’s have a look at how you can make your website more sticky. I’m going to look at some of the things you can do, if you have a content site, like a blog, but you can use it across other types of websites as well.
Read the rest of this entry »

Ideas to increase conversion rate

March 23rd, 2010

Conversion rate – the number of conversions made divided by the number of total visits. It’s the holy grail of e-commerce websites, it’s the figure that every webshop tries to optimize and the number that management is never really satisfied with. There are some basic things, that you can do, to help users get through your conversion process.

Read the rest of this entry »