Make your website sticky!


Peanut butter and jelly. So tasty, so sweet and so sticky! Make your website like that and you are on your way to having a successful website. A Sticky website is a website that keep visitors around for longer, that make them view more pages and a website that get them to come back for more. It should be said that this will be a good thing for most websites but not for all. / CC BY 2.0

So let’s have a look at how you can make your website more sticky. I’m going to look at some of the things you can do, if you have a content site, like a blog, but you can use it across other types of websites as well.

Provide good content, consistently

Good content should be quite a no brainer, it is the number one way to make your website more sticky. If your content is consistently good people will pick up on it and they will browser more pages on your site. Make sure your content is the content people are coming for and make sure you have lots of it.

Provide somewhere else to go on your site

This is often done by providing related articles, a where to go next or by links in the content. This is a great way to let visitor explore more of your content. Make sure there are somewhere else to go from your article pages. When visitors are reading your articles all the way to the bottom, they often go away if you don’t provide them with something else to do.

Make theme pages

If you have a lot of content about a topic. It can be great to make a page with small excerpts and pictures from those articles and use that page to get visitors to dive in to a topic. Blogs have category pages, but if you have a regular website, this is an even better idea. Take something like the BBC’s food section, that’s a great inspiration on how to get visitors deep on your site.

Have internal content campaigns

You can make “internal campaigns” for your good content. It can be done by making a Interesting reads section in your navigation or having a block of text below your articles with a link to some new/good article about an interesting subject.

How to measure your “stickyness”

Some of the metrics you can use to measure your stickyness is bounce rate, pages per visit and average time on site. You can also have a look at your top exit pages and look for ways to get visitors to go elsewhere. Always compare these metrics with your own data. You will not get any good data by finding average bounce rate data online, because every website is different and every audience is different.