Fun ways to use advanced segments in Google Analytics

April 26th, 2010

Advanced segments is one of my favourite features in Google Analytics. It gives you the ability to create custom ways of viewing your analytics data with ease. In a few click you can segment visitors so you get data that you can actually use, rather than just overall numbers that don’t help you much. It gives you an easy way to answer questions that come up from the data that has already been collected which you are not able to with new site profiles.

Advanced segments in Google Analytics

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Make your website sticky!

April 14th, 2010

Peanut butter and jelly. So tasty, so sweet and so sticky! Make your website like that and you are on your way to having a successful website. A Sticky website is a website that keep visitors around for longer, that make them view more pages and a website that get them to come back for more. It should be said that this will be a good thing for most websites but not for all. / CC BY 2.0

So let’s have a look at how you can make your website more sticky. I’m going to look at some of the things you can do, if you have a content site, like a blog, but you can use it across other types of websites as well.
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Building a trustworthy website

April 1st, 2010

Let’s face it. Signalling trust on you website and in particular on your landing pages is a big factor in how good your conversion rate is. Problem is, you only have a couple of seconds to make people trust you. So how do you go about building trust in your services and products in the 3 seconds visitors plan on giving you? We all make split second decisions, both on and offline.
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8 ways to get more out of your google analytics data

March 15th, 2010

Knowing how many visits/pageviews you have or how much traffic Google is sending your way, is a good way to measure your online marketing effort, but there’s a bunch of good opportunities to make your site better and finding new ways to go with your content in Google Analytics that, sadly, is overlooked by many people who have installed GA on their sites. Here’s 8 ways that could give you a better understanding of your visitors and their needs. And they do not require any customization of your GA account.
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