Advanced segments is one of my favourite features in Google Analytics. It gives you the ability to create custom ways of viewing your analytics data with ease. In a few click you can segment visitors so you get data that you can actually use, rather than just overall numbers that don’t help you much. It [...]

Peanut butter and jelly. So tasty, so sweet and so sticky! Make your website like that and you are on your way to having a successful website. A Sticky website is a website that keep visitors around for longer, that make them view more pages and a website that get them to come back for [...]

Let’s face it. Signalling trust on you website and in particular on your landing pages is a big factor in how good your conversion rate is. Problem is, you only have a couple of seconds to make people trust you. So how do you go about building trust in your services and products in the [...]

Knowing how many visits/pageviews you have or how much traffic Google is sending your way, is a good way to measure your online marketing effort, but there’s a bunch of good opportunities to make your site better and finding new ways to go with your content in Google Analytics that, sadly, is overlooked by many [...]

We all want more visitors, that’s nothing new. And most people say it’s difficult, but it’s really not, it’s just hard work. You just have to do it. Don’t try to cut the corner, it doesn’t work in the long run.