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Ideas to increase conversion rate

March 23rd, 2010

Conversion rate – the number of conversions made divided by the number of total visits. It’s the holy grail of e-commerce websites, it’s the figure that every webshop tries to optimize and the number that management is never really satisfied with. There are some basic things, that you can do, to help users get through your conversion process.

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8 ways to get more out of your google analytics data

March 15th, 2010

Knowing how many visits/pageviews you have or how much traffic Google is sending your way, is a good way to measure your online marketing effort, but there’s a bunch of good opportunities to make your site better and finding new ways to go with your content in Google Analytics that, sadly, is overlooked by many people who have installed GA on their sites. Here’s 8 ways that could give you a better understanding of your visitors and their needs. And they do not require any customization of your GA account.
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Using CSS sprites on your website

March 13th, 2010

I mentioned CSS sprites, as a way to cut down the load time, of your website in my speed up your wordpress blog post. I would like to elaborate a little on that and share more reasons to use css sprites.

What is CSS sprites?

CSS sprites is a way to combine all your decorative graphics elements in to one file and positioning them using css. It’s a technique that has been used by game designers for a long long time. The main goal is to save load size for your user, to get your site to load faster. Here are two links on how to do it. CSS Tricks: CSS sprites and A List Apart: CSS Sprites Now let’s talk a little about when to use it and when not to.
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10 jQuery plugins to do graphs and charts

February 20th, 2010

Tables are great for displaying data and getting complex analysis data across. But who are we kidding, this is the internet. I know I for one have the attention span of a goldfish. A picture or a graph say more than a thousand words have never been truer than it is today. I’ve collected a list of jQuery plugins to help you make nice looking graphs and charts from your data.
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How to create a favicon in Photoshop

February 16th, 2010

Getting a favicon on your website is a great way to help your visitor find your website, in their bookmarks. If you do not know what a favicon is, it’s the small icon next to the URL in the address bar of your browser. It’s also shown besides bookmarks in all common browsers. It’s a great little something extra to have on your website. I am going to show you how to do it in Photoshop. Now if you are not a designer or use Photoshop you can do it using one of the online makers like favicon.cc.
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Are your CMS user-friendly?

February 14th, 2010

I’ve tried out a couple of different CMS systems lately and have had a chance to look at the back-end of some rather small, local sites. And boy there’s a lot of different ways to go about giving clients access. Some of them have full access to every corner of the CMS and some aren’t even able to make new pages or content elements.  My question is are you providing a user-friendly solution to your clients? Do your clients agree with your answer?
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Give your visitors a good first impression

January 30th, 2010

First impressions, they are a bitch ain’t they? Everybody has had a bad day when they are not looking their best at a party or an event. And then there’s that feeling. The feeling that no matter what you say, no matter what you do, people are going to keep looking at you funny, like you are not the fastest moped on the harbour, like you are a loser. Guess what, people can give your website that look too.
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